Objectives

  OBJECTIVES

Sticky candies are quite new in Malaysia’s confectionery market. Our objective is to open this business to introduce Candy Crush Sticky and come out with effective advertising campaign in order to promote to the consumers. We have also introduced some designs mostly are based on the flavor of the candy itself. For example, have grape, lemon and apple design in the candy itself just to show the customers what flavor it is. Besides graphical of fruits, sticky candy also came up with wording designs like name of a person

TARGET

The main goal of the organization is to make a profit and remain as a competitive organization. The goal of this organization is to improve service in serving the needs of your business with our best service in the development and ensure the business continues to excel in providing the best service. Sticky target audience those aged from 8 to 45. Our goal in this business is the group of teenagers, children, women, and men.

Children: Stick candy was popular with children. We found that the children love the mixed and matched packaging and has a variety of flavors

Teens: For this target, we aim to teenage girls because candy is packaged in beautiful clear glass bottles proudly showcase the sweet creations and the main reason is has a cute design.

Women and men: Attract the eye of the customers by the process how made the candies right in front of the customers and giving away samples for the customers to try. We believe many customers find the interesting design get really creative and colorful